Brazil Pushes Public to Do Its Part in Fighting Zika Spread

SALVADOR, Brazil — Nearly a quarter of a million soldiers, sailors and other military personnel began fanning through Brazilian cities over the weekend as part of an ambitious campaign to combat the mosquitoes that are spreading Zika, the virus believed to be linked to a surge in infants born with severe brain damage.
Yet instead of insecticide and repellent, the troops were armed with wads of fliers that instruct residents how to reduce the breeding grounds for Aedes aegypti,
the mosquito that transmits Zika, dengue fever and a close cousin, chikungunya.
“At least once a week we should take 15 minutes, which isn’t much, to see, inspect and clean our homes,” Marcelo Castro, the Brazilian health minister, said on Saturday during a news conference here in Salvador, a city in the northeast of Brazil where cases of dengue and Zika have been soaring.
“More than two-thirds of the mosquitoes breed inside homes,” Mr. Castro said. “The army, navy, air force, military police, fire departments and agents who fight epidemics cannot do this alone.”
Photo
Members of Brazil’s armed forces were in São Paulo on Saturday, spreading information about how to combat Zika. Credit Nelson Almeida/Agence France-Presse — Getty Images
Called “Zika Zero,” the national campaign reflects the growing urgency among Brazilian officials who are battling both the spread of the virus and international alarm that some worry could dampen attendance at the Summer Olympics in Rio de Janeiro. The outbreak, declared a global emergency by the World Health Organization two weeks ago, began here last May and has since spread to 25 countries in the Caribbean and Latin America.
The public awareness campaign was kicked off by President Dilma Rousseff and more than two dozen cabinet members, many of them wearing T-shirts under dark blazers that were emblazoned with a cartoon image of a dead mosquito. The tagline: “A mosquito is not stronger than an entire country.” Among those enlisted were the president of the nation’s Central Bank.
Their message — that Brazilians are largely responsible for controlling mosquitoes in and around their homes — has received mixed reactions from some residents, who said they had hoped that the government might play a more direct role in reducing mosquito populations through the widespread application of insecticides or by improving sanitation in impoverished communities.
Sitting in her home in a densely packed slum not far from the Atlantic Ocean, Joanice Jesus Bispo, 41, complained about neighbors who were unmoved by messages about the dangers of standing water. But the government, she said, could also be doing more. “Sometimes the garbage piles up here for days, and it would be nice if they sprayed for mosquitoes once in a while,” she said.
Epidemiologists and public health experts said the emphasis on personal responsibility was a prudent one, given the government’s limited resources and the particular habits of Aedes aegypti, a mosquito that was eradicated in Brazil more than a half-century ago but has since re-established itself here and in scores of other countries across the Western Hemisphere.
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Workers in São Paulo, one of them looking at a handout about how to stop the Zika virus.

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Sergey Ponomarev for The New York Times
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