We all want to imagine that the vehicle of the future is a
solar-powered flying car or — why not? — a teleportation pad that beams
us up to the mothership. But there’s a more pragmatic alternative
already on the market today that clues us into what’s coming next for
transportation.
It’s not quite a bike and definitely not a moped. It’s called the
URB-E, and its website calls it a “folding electric scooter,” which also
doesn’t totally fit.
“We’re a new idea,” Evan Saunders, URB-E’s head of marketing, explained to The Huffington Post.
Saunders was doing his job well, speaking in detail about why the
zippy not-a-bike has such an appeal. URB-E is electric and charges in
normal wall outlets. It folds up and weighs 35 pounds, so you can carry
it into your home when not in use. While it starts at a hefty $1,499.99,
financing plans make it feasible for normal people to get one. The seat
is pretty easy to balance on and ride, even for first-timers. (I
wobbled a bit, as you can see above.) And it deliberately tops out at 15
miles an hour, so you don’t need a license to ride it, per federal law. Double-check your state laws, though, as there are varying regulations for vehicles like this.
The Verge, writing about URB-E last December, called it “the ultimate hipster dad chariot,” which might be true but misses the bigger point. The vehicle won a “silver” Edison Award
Thursday for innovation in the urban mobility category, and its
potential is considerably larger than serving well-off parents in cities
like New York and Portland. The URB-E, or something like it, could be a
neat solution to emerging global transportation problems.
Those problems hinge on a simple fact: The world’s population is
becoming more concentrated in cities. As former New York City Mayor
Michael Bloomberg pointed out in a conference last week, we’re approaching a time when 70 percent of all people live in urban areas. Meanwhile, more people are expected to enter the global middle class in the next couple of decades, and those people — analysts say — will want to purchase cars.
That’s a problem for a few reasons: Cars take up a lot of space,
they’re bad for the environment and they’re inefficient, burning through
energy while sitting in traffic just to move one person from point A to
B.
Cities, with their networks of roads and high-rise buildings, aren’t
easy to change, so transportation might have to. A report published late
last year by the McKinsey Center for Business and Environment suggests a couple of core solutions: Ride-sharing services like UberPool and more efficient public transit.
McKinsey
A table from McKinsey’s report illustrates some of the ways traditional models could be upended by new technology.
A vehicle like the URB-E is relevant because it could make those solutions even more efficient.
“It was created to solve pain points in urban environments,” Saunders told HuffPost. “[It’s] the last-mile solution.”
You can easily put the URB-E in the trunk of a car or carry it with
you on public transit — which isn’t always the case with normal
bicycles. If you live in or near an urban area and can travel to the
city center on public transportation, then the URB-E will allow you to
drive the rest of the way to your office without physical exertion and
without filling a gas tank. When you get to work, you can plug the
vehicle into a normal outlet, and it’ll have a full charge before
lunchtime.
..
And the URB-E is a
relatively guilt-free purchase. They’re built in California and
deliberately manufactured to be fully recyclable.
“We need this material,” Saunders told HuffPost. “All of this we can
reuse.” In other words, URB-Es can be broken down to build other URB-Es.
You can learn more about the vehicle and — if you’re ready to take the $1,500 plunge — order one at urb-e.com.
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