If recent history is any guide, some of Apple's biggest rivals may pick the company's Tuesday product unveiling to promote their own products via social media.
As evidenced by last year's rollout of the iPhone 5, smartphone competitors from Motorola, to Nokia, to Microsoft—or their hired agency representatives—responded to Apple's event tweets with counter-tweets that promoted their own products, and sometimes denigrated Apple's.
As evidenced by last year's rollout of the iPhone 5, smartphone competitors from Motorola, to Nokia, to Microsoft—or their hired agency representatives—responded to Apple's event tweets with counter-tweets that promoted their own products, and sometimes denigrated Apple's.